When does Liverpool's current kit deal run out? New Balance took over as kit manufacturer from Warrior Sports in 2015, a company affiliated by the brand and who are known for their role in manufacturing hockey and lacrosse apparel in North America. Liverpool have their shirts manufactured by New Balance, though a subsidiary company Warrior Sports was the initial supplier that took over Adidas' deal with the club in 2012.Īdidas sponsored Liverpool for 15 years throughout the '80s and into the '00s, but ended their deal with the club following the Reds' poor results domestically and their failure to qualify for the Champions League in the 2009-10 season. They last previously agreed sponsorship extension in 20, with the last deal worth around £30 million a year. The previous deal between Liverpool and the banking company was set to end at the end of the 2019-20 season, but Standard Chartered extended their partnership until the conclusion of the 2022-23 campaign in December 2018.
Standard Chartered's deal is now the second-longest in the club's history, with Carlsberg having sponsored Liverpool for 10 years. From scandal to success: How Barcelona helped transform Spanish women's football.The biggest stars to manage in MLS: From Henry to Rooney.Ultimate Liverpool dream team - Gerrard, Salah & Dalglish but no Suarez or Mane!.What we learned from Man Utd's rout of Liverpool: From Darwin's debut to Sancho's statement of intent.
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